FM 100.3 first aired at 10.03 am on July 1st 1997.
Since then we have been known as New England Own, the Heat, and now we are FM 100.3 AND 89.3 FM in Walcha.
Armidale is half way between Sydney and Brisbane, and is just over a two-hour drive to Coffs Harbour and Port Macquarie.
Broadcasting to potential listening audience of 40 000 people, the licence area covers the key towns of Armidale, Uralla, Walcha and Guyra.
The New England region is a rich rural area, renowned for its superfine wool, fat lambs and cattle, with specialist breeding facilities and headquarters for most of the breed societies in Australia.
This region is also recognized for its ‘Cool Climate Wines'.
Armidale is home of the Countries oldest regional University, the University of New England.
Armidale is acknowledged as a centre for learning with the University of New England catering to over 4,000 internal students and over 15,000 external students from all parts of Australia and overseas.
FM 100.3 kicks off with Michael for Breakfast 6am to 10am, then Keren from 10am to 2pm.
The highest rating FM show the Kyle and Jackie O show airs from 6pm to 8pm week nights.